The Rise of Cleaning Influencers
Monday, 07 April, 2025120 words2 minutes
A new social media trend called 'resets' is gaining popularity, where people share videos of themselves cleaning and organizing their homes. Influencers like Carys Harding, a mother of three from Swansea, have amassed large followings by showcasing their daily cleaning routines.
Carys, who has over 100,000 followers across TikTok and Instagram, spends about 20 minutes each evening on her 'reset' routine. She films herself cleaning surfaces, putting things away, and preparing for the next day after her children are in bed.
Other influencers like Emily Jones and Roo Day also create similar content, focusing on realistic and time-efficient cleaning tips. The trend has become so popular that there are millions of posts under cleaning-related hashtags on various social media platforms.
