Outcry Over AI Images in Drama Series
Wednesday, 2026/04/08237 words3 minutes1340 reads
A Chinese short drama series suspected of employing artificial intelligence to replicate individuals' facial features without authorization has ignited widespread public controversy, prompting regulatory bodies and legal scholars to emphasize that technological innovation must not compromise personal rights.
In late March, numerous bloggers and models accused the popular AI-generated series "Peach Blossom Hairpin" of utilizing technology to duplicate their facial characteristics, attire, and makeup without consent to fabricate characters distributed across short-video platforms. The series had accumulated over 40 million views on Hongguo before being removed on Friday due to the creator's inability to provide adequate proof of regulatory compliance.
Legal experts assert that such practices constitute infringement under the Civil Code. Zhao Zhanling, a lawyer at Beijing Javy Law Firm, explained that if an AI-generated face leads the public to associate it with a specific individual, it may violate portrait rights. The Beijing Internet Court has already adjudicated cases favoring performers whose images and voices were misappropriated through AI technology, ordering public apologies and financial compensation.
However, pursuing legal remedies presents challenges for ordinary individuals. Producers often claim resemblances are coincidental, and the costs of evidence collection and litigation can be prohibitively expensive. Experts recommend that victims preserve evidence through blockchain methods and file complaints with hosting platforms as a more accessible remedy. They also advocate for enhanced legal frameworks to regulate AI applications, ensuring data security and protecting personal information in the evolving digital economy.
