Japan Cleaner Goes Viral with Spa-Like Service for Plushies
Sunday, 2026/05/03200 words3 minutes143 reads
In Yamanashi Prefecture, a specialized laundry service has captivated global audiences with its extraordinarily careful approach to cleaning stuffed animals. Masakazu Shimura, a cleaning professional with three decades of expertise, employs techniques refined through years of handling delicate fabrics - from dress shirts to camping equipment - to restore beloved plushies to pristine condition.
The meticulous process, documented in viral social media videos, involves steam treatments and gentle hand-washing, with Shimura carefully assessing each toy's material composition and condition. His workplace, Cleaning Yonmarusan, has experienced remarkable growth, with annual soft toy cleanings surging from approximately 1,200 a decade ago to over 10,000 today. This boom reflects broader cultural trends, including Generation Z's affection for plushies and Japan's enduring fascination with cute, cuddly objects.
The service has attracted international clientele, with some customers incorporating toy cleaning into their Japanese travel itineraries. Hisako Mori, the firm's public relations manager, notes that clients often explore Japan while their cherished items undergo restoration. Shimura acknowledges the profound emotional significance these objects hold, sometimes preserving specific imperfections at customers' requests because they embody precious memories. He views each assignment with gravity, recognizing that clients regard their stuffed animals as family members rather than mere possessions.
