TikTok Shop: A New Era of Retail
Wednesday, 26 February, 2025128 words2 minutes
TikTok's live shopping feature is transforming the retail industry. Laura Mallows, a beauty product seller, has found remarkable success on the platform. She claims to earn more in an hour on TikTok than a full day in her physical store.
The process of selling on TikTok involves live streaming, where sellers showcase and pack orders in real-time for viewers. This interactive approach has led to a boom in online sales, prompting Mallows to close her Cardiff store and focus on TikTok.
However, the retail landscape is evolving. Despite the rise of online shopping, UK high streets saw an increase in foot traffic last month. This presents a dilemma for sellers like Mallows, who now aims to balance her online success with the potential of reopening a physical store.
