Apple's iPhone Pocket: Fashion or Folly?

Apple has unveiled a new accessory called the iPhone Pocket, but its high price tag of £219.95 has sparked widespread criticism online. Many people are ridiculing the product, comparing it to a simple sock and questioning its value.

The iPhone Pocket is a colorful knitted bag designed to carry iPhones. It was created in collaboration with the Japanese fashion label Issey Miyake. Apple claims it was inspired by 'a piece of cloth' and the concept of creating an additional pocket.

While some defend the product as a nod to Apple's history, others see it as a test of brand loyalty. Critics argue that the open design lacks security and structure, making it impractical for everyday use.

Social media consultant Matt Navara suggests that the pricing is more about branding and exclusivity than function, comparing it to luxury fashion items.