Japan's Capsule Toys Become a Global Business
Tuesday, 2026/08/04119 words2 minutes2058 reads
In Japan, people can buy small toys from a machine. They put in money, turn a handle and get a toy inside a plastic capsule. These toys are often called Gashapon.
Gashapon is not only for children. Many adults also like the toys. Some collect small animal figures, food models or characters from films and cartoons.
The fun is that people do not know which toy they will get. A person may try again to find a toy they want.
Japanese companies now want more people around the world to enjoy capsule toys. They are opening more shops and bringing the idea to Asia and North America. A small surprise can become a happy part of a shopping trip.
