Zara Ads Banned for Thin Models

Fashion giant Zara has found itself embroiled in controversy following the ban of two of its advertisements by the Advertising Standards Authority (ASA). The watchdog deemed the ads 'irresponsible' for featuring models who appeared 'unhealthily thin', raising concerns about the fashion industry's portrayal of body image.

The ASA's ruling focused on two specific advertisements that were part of a carousel of images on Zara's app and website. In one ad, a model wearing a short dress was criticized for appearing 'gaunt', with shadows accentuating the thinness of her legs and her pose making her look 'out of proportion'. The other ad showcased a shirt on a model whose 'protruding' collarbones became a 'focal feature' due to the garment's low-cut design and the model's positioning.

In response to the ASA's decision, Zara promptly removed all flagged images, despite not having received any direct complaints. The retailer defended its practices, stating that the models had provided medical certificates attesting to their good health at the time of the photoshoot. Zara also emphasized its adherence to the recommendations outlined in the 2007 UK Model Health Inquiry report, 'Fashioning a Healthy Future'.

This incident is not isolated, as other major retailers like Marks & Spencer and Next have faced similar scrutiny this year for their advertising choices. The recurring nature of these bans highlights the ongoing debate surrounding the fashion industry's responsibility in promoting healthy body images and the fine line between artistic expression and social responsibility in advertising.