Cosmeticorexia: Young Girls and Skincare
Tuesday, 2026/06/09250 words4 minutes2116 reads
A concerning phenomenon is emerging among young girls: an obsessive preoccupation with skincare routines fueled by social media influence. Dermatologists and psychologists have coined the term "cosmeticorexia" to describe this unhealthy fixation on achieving flawless skin through excessive cosmetic product use.
Ellie-May, now 13, exemplifies this trend. Since age eight, she has been creating content showcasing elaborate skincare routines, amassing over 330,000 TikTok followers and generating more than £50,000 annually for her family. Her videos demonstrate multi-step regimens featuring toners, serums, and anti-aging products marketed primarily to adult consumers.
Research by Professor Giovanni Damiani from the University of Milan identified alarming patterns among affected children: mobile phone obsession, use of up to 10 different products daily, and refusal to socialize without makeup. A survey of 1,500 children aged 9-12 revealed that nearly half use multiple skincare products weekly, with the average routine costing £125.
Dr. Jean Ayer, an NHS consultant dermatologist, reports unprecedented numbers of young patients presenting with contact dermatitis and acne triggered by inappropriate product use. "These products contain active ingredients like retinol that can overstimulate young skin, causing 'retinol burn' and long-term sensitivity," she warns. The Italian Competition Authority has launched investigations into major beauty corporations, examining whether they employ covert marketing strategies involving young micro-influencers.
Psychologist Alberto Stefana warns of potential parallels with body dysmorphic disorder, noting that children's self-esteem becomes contingent on social media validation, leading to anxiety and shame when they fail to achieve digitally-enhanced aesthetic standards that may not even exist in reality.
