Silver Influencers: Older Adults Shining on Social Media

A growing trend on social media platforms like Instagram and TikTok is the emergence of 'silver influencers' - older adults who are gaining popularity by sharing their lives and fashion choices online.

Viv Truran, an 81-year-old content creator from Cardiff, has amassed nearly 300,000 followers on Instagram. She posts daily videos showcasing her outfits and offering styling tips to a diverse audience ranging from people in their 20s to those over 65.

Similarly, Sherry Grossi, also 81, from North Carolina, uses her social media presence to encourage and inspire her followers. With a combined following of over 150,000 on Instagram and TikTok, she challenges the notion that older people should slow down or limit their activities.

These influencers are part of a larger shift in social media demographics. As the population ages, more older adults are finding their voice online, proving that creativity and influence aren't limited by age. They're breaking stereotypes and showing that social media can be a welcoming space for people of all ages.