India Stops Fast Delivery Service
Saturday, 2026/01/17164 words3 minutes1159 reads
The Indian government has recently instructed e-commerce platforms to discontinue their '10-minute' delivery services due to growing concerns about worker safety. This decision came after discussions between the labor ministry and company officials, following a nationwide strike by delivery workers.
Quick-commerce platforms like Zomato, Blinkit, and Zepto have become increasingly popular in India's urban areas, offering rapid delivery of groceries and various household items. While customers appreciate the convenience, the model has faced criticism for putting excessive pressure on gig workers and exposing them to significant safety risks.
Last month's strike by thousands of delivery workers highlighted issues such as unfair wages and dangerous working conditions. In response, the government held meetings with major companies, urging them to stop promoting tight delivery deadlines.
Some platforms have already begun removing the '10-minute' promise from their branding and marketing. However, it remains to be seen how this change will impact the industry and whether it will lead to meaningful improvements in working conditions for delivery personnel.
