ChatGPT to Introduce Ads for Some Users
Monday, 2026/01/19183 words3 minutes458 reads
OpenAI, the company behind the AI tool ChatGPT, has announced plans to introduce advertisements for certain users. This new feature will initially be tested in the United States, affecting users of the free service and a new subscription tier called ChatGPT Go.
The ChatGPT Go subscription, priced at $8 per month or its equivalent in other currencies, will be available worldwide. OpenAI explains that during the trial, relevant ads will appear after a user prompt. For instance, if someone asks about places to visit in Mexico, they might see holiday-related advertisements.
OpenAI has shared example screenshots showing the ads as banner-style displays. The company assures users that these advertisements will not influence ChatGPT's responses, and they won't share conversation data with advertisers. This move towards advertising is part of OpenAI's strategy to allow more people to benefit from their tools with fewer usage restrictions.
However, this decision comes amid growing speculation about the AI sector's valuation and profitability. Some analysts suggest that the current investor enthusiasm and hype surrounding AI might be unsustainable, potentially leading to a market 'bubble' that could burst soon.
