Arc'teryx Apologizes for Controversial Fireworks Display in Tibet

Outdoor clothing brand Arc'teryx has found itself in hot water following a controversial fireworks display in Tibet. The event, which took place on September 19, was part of a promotional campaign featuring colorful pyrotechnics in the Himalayan foothills.

The spectacle, designed by renowned Chinese artist Cai Guo Qiang, has sparked widespread criticism online. Many argue that the display contradicts Arc'teryx's image as an environmentally conscious brand. Critics are particularly concerned about the potential impact on Tibet's fragile ecosystem and wildlife.

In response to the backlash, Arc'teryx has issued an apology, acknowledging that the event was 'out of line with Arc'teryx's values'. The company has committed to working with an external agency to assess the environmental impact of the project. They also emphasized that the materials used were entirely biodegradable.

Chinese officials have launched an investigation into the incident, while many customers are calling for a boycott of the brand. The controversy has raised questions about the approval process for such a large-scale event in a sensitive ecological area.