Why Big Tech Is Betting on Cute Mascots
Friday, 2026/05/1592 words2 minutes2061 reads
Big technology companies are using cartoon mascots. Microsoft and Apple now have new cute characters. Apple has a blue and white character called Little Finder Guy. Microsoft has Mico, a happy blob face.
Why do companies use mascots? They make big companies feel friendly and warm. People like cute characters. Companies with mascots grow 37% more than companies without them.
Google, Reddit, and Mozilla also use mascots now. Duolingo has a green owl that is very popular. The owl has 20 million followers on social media. Young people especially love these characters.
