The Rise of K-Beauty: From Viral Trend to Global Powerhouse
Tuesday, 2026/01/06101 words2 minutes1762 reads
K-beauty is becoming very popular around the world. It started in South Korea and now many people use Korean skincare products.
These products are known for being new and different. For example, some use snail slime, which became famous on TikTok.
K-beauty is now a big business. In South Korea, it's worth about $13 billion. Korean beauty brands are sold in many stores worldwide, like Sephora and Walmart.
The success of K-beauty is part of the 'Korean Wave', which includes K-pop music and Korean TV shows. Many people learn about these products from social media influencers who share videos about them.
