Ikea's Strategic Shift in China
Monday, 2026/01/1292 words2 minutes755 reads
Ikea, a big furniture store, is making changes in China. They will close 7 big stores because fewer people are buying new homes. Instead, Ikea will open more than 10 small stores in big cities over two years. They will focus on selling furniture to people who want to replace old things, not just for new homes.
Ikea will also sell more things online. They want to make their stores better for customers. The company will spend money to make cheaper products. Ikea thinks China is still very important for their business.
