H&M to Use AI Models in Ads

H&M, a big clothing store, is trying something new. They want to make computer models that look like real people. These digital models will be used in ads and on social media.

The company says they will ask the real models if it's okay to use their digital copies. Some people worry this might take jobs away from real models and photographers. H&M says they will still use real people too. They just want to try new ways to show their clothes.